App Store optimization (ASO) - Android & IOS
Before launching an app.......... You have to be prepared with a groundbreaking app marketing strategy. Optimizing the title of the app, adding a description and other features that can best control the app are a few things to be conceived even before the app hits stores. The success of apps across app stores is largely determined by SEO. But, ASO (App Store Optimization) is the new idea. With careful and planned measures, you can also take your app to new heights using these ASO strategies. A little bit of trial and error can help you catapult past your rivals in the app store and you can find your app on the top of charts. Let's see how it works: 1. Understand Your Target Audience and Competition Before launching an app, you have to study the market and your targeted customer base. A perfect ASO strategy always emphasizes on understanding how customers would use the app as well as the deeper view of competitive landscape. Here are a few questions